DSL — Simplify Supply, Amplify Sales
DSL Group is a UK wholesale distributor whose trade customers order everything from electronics to tools online. We built their B2B commerce platform — a fast, installable web storefront with live Sage 200 ERP integration, customer-specific pricing, and a field-sales app that puts the entire catalogue in every rep's pocket.
Platform: Web Application
Created by Pyramidions
Project Overview
DSL is a B2B commerce platform built for DSL Group, a UK wholesale distributor. Trade customers browse a promotion-rich catalogue, order at prices set for their company group, and track every order from placement to delivery — all in a fast, installable web app.
Around the storefront sits a complete trade operation: an admin dashboard for inventory, orders, and analytics, a telesales module for placing orders on a customer's behalf, and a field-sales mobile app for reps managing territories, shop visits, and on-site orders — all kept in sync with the company's Sage 200 ERP.
The problem
Wholesale ordering at DSL Group ran on phone calls, spreadsheets, and rekeying into the ERP. Trade customers had no self-service way to browse stock or see their negotiated prices, field reps worked without live inventory in hand, and every manual step between an order and Sage 200 added delay and errors.
- Phone-and-spreadsheet ordering
- No customer-specific pricing online
- Manual rekeying into Sage 200
- Field reps blind to live stock
The Solution
We designed and developed DSL, a B2B wholesale commerce platform that enables:
- Self-service trade ordering as a fast PWA
- Customer-group pricing and catalogue visibility
- Two-way Sage 200 ERP synchronisation
- Order tracking with push notifications
- Telesales and remote order approval
- A field-sales app for territories and visits
Product Experience Showcase
Onboarding & Account Access
Trade customers sign in to a personalised storefront and see their own pricing from the very first visit.
Home
DSL's storefront pairs promotion banners, curated collections, and category browsing so trade customers find what they need fast — with prices set for their company group.
Trade Product Pages
Rich product pages built for trade buying — bulk pricing, VAT-inclusive totals, minimum and maximum order quantities, and one-tap add-to-cart or buy-now.
Orders & Returns
Complete order visibility — statuses from pending to delivered, downloadable invoices and credit notes, returned-product tracking, and one-click reordering.
Field Sales
Every order carries its rep. Field sales staff manage territories, shop visits, and tasks from a companion mobile app — and place orders for customers right at the counter.
Group Pricing
Company groups control what each customer sees and pays — catalogue visibility and price bands are managed per group from the admin dashboard.
Full Preview
B2B Wholesale Commerce Platform
Product Experience Showcase
Onboarding & Account Access
Trade customers sign in to a personalised storefront and see their own pricing from the very first visit.
Home
DSL's storefront pairs promotion banners, curated collections, and category browsing so trade customers find what they need fast — with prices set for their company group.
Trade Product Pages
Rich product pages built for trade buying — bulk pricing, VAT-inclusive totals, minimum and maximum order quantities, and one-tap add-to-cart or buy-now.
Orders & Returns
Complete order visibility — statuses from pending to delivered, downloadable invoices and credit notes, returned-product tracking, and one-click reordering.
Field Sales
Every order carries its rep. Field sales staff manage territories, shop visits, and tasks from a companion mobile app — and place orders for customers right at the counter.
Group Pricing
Company groups control what each customer sees and pays — catalogue visibility and price bands are managed per group from the admin dashboard.
Sage 200 Sync
Two-way integration with Sage 200 keeps customers, products, warehouses, and orders in sync — with invoices and credit notes generated automatically as PDFs.
Full Preview
AI-Powered Home Design Platform
Tools & Technologies
We designed and developed DSL using modern web and cloud-native tools — a React PWA storefront, a Node.js and MySQL backend, and a deep two-way Sage 200 ERP integration.
Conclusion
DSL replaces phone-and-spreadsheet wholesale ordering with a single connected platform — storefront, admin, field sales, and ERP all speaking the same language. The result is faster orders, fewer errors, and a trade experience customers can use anywhere.
