Simple SEO tricks to enhance your Startup’s website

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According to a survey around 93% of the website oriented experiences begins from search engines. Further, during a search, your rank is very much dependent on SEO factors. So if you’re a startup, begin with SEO for your website.
In this article, we will explain the effective SEO tricks that can enhance your website’s rankings.

1. Develop top-notch content to optimize SEO
Google’s Search Algorithm prioritizes excellent content. Such good content will enthrall people to your website and also increase their time spent on the website. This time is called Dwell time which helps in increasing the SEO ranks. This will indicate to Google that your content is a very good one. Further appropriate content will help in customer retention.

2. Using appropriate keywords
There should be some clarity on how your targetted audience base will search to rank at the top in the Google search results. Thereby you have to find which keywords the intended audience base is using as associated with the domain of yours. For this Google Trends, Keywords Everywhere and other such tools will come in handy.
After finding the associated keywords, relevant content has to be built on them. However, ensure that during this the content will be of the best quality.

3. Concentrating on local SEO
When it comes to Local SEO focus on keywords that are associated with your enterprise’s location. If your startup is based in Texas, then include the keywords with the word “Texas”. If your startup is a cafeteria in Texas, then you have to rank the keyword like for example “Texas cafeteria” and this will surely make you be found in the search results.

4. Optimizing your website speed
When accessing a web page you are bound to be irritated if it takes a long time to load. Statistics reveal that 40% of people will abandon a mobile site if it’s loading time is more than 3 seconds.
Google and other search engines are very specific about User Experience. Thereby the loading speed of a web page is important for the Google Search Algorithm when taking into account the ranking of a page on the search results. Utilize tools like Google Page Speed Insights and Google Analytics to enhance the loading speed of your web pages.

5. Work on your backlinks and outbound links
Links are a boon for optimized search rankings. Backlinks are alluding to the associated content in your blog. The Outbound links are associated with external links that aren’t a part of the blog. Backlinks will assist the search bots to crawl through the website. It is effective to have more backlinks as it also helps to increase the time the visitors will spend on your site. Outbound links to up to date and relevant content will tell Google that your blogs are of the best quality.
Both Inbound and Outbound links will enhance search rankings.

6. Start using header tags
Everything done to make the readers comfortable with your blog will positively impact your SEO rankings.
Your content should be split up into headings and subheadings so that the content is simple to understand.

7. Creating the meta description
Whenever anything is Googled, the SERPs will come up with a short description of the content of the given web pages. When you search for something using the search engine, the next thing you will see after a blog title is definitely the meta description.
Typically many don’t fill the meta description and use the first two lines in the website to be displayed.
Type the meta description cleverly by including the appropriate keywords for which you want your content to rank and the description ought to be concise. It should tell what your content has to tell and provide to you.

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