How to Increase the extensive conversion rate by implementing the perfect UI and UX designs

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We all know that providing a satisfying user experience for every user has become one of the prerequisites for every software design process. In order to do so, it is very much necessary to follow the best practices of UX design. These designs should be incorporated well while the software is being developed. In the majority of the cases, the user interface is considered as the first point of contact between a user and an organization. User Experience is considered a   critical component because it plays a vital role in the success or failure of a product in the market. In fact, UI and UX designers do a lot more work which includes everything that is related to the experience that the users have while using the product. Now here let us have a look at some of the most significant things which should be kept in mind and must be created while creating a great UX design for software.

  1. Maintain a standard uniformity

Most visitors who are coming to your website would be people who either want to find some specific pieces of information or to perform an activity related to their business needs. Hence on the whole appearance of a website is very much important and it should not be designed in such a manner with unnecessary design elements that make it difficult for the visitors to perform their tasks. So, from the point of UI and UX designers, it is very much necessary and vital to verify the website whether it is designed uniformly or not.
Choose the best color options
In website development or in the creation of the designs it is not very much advisable to use too many colors. Many colors on a website might create a sort of irritation for the viewers to check the website properly. So for the safer side its always better to use the maximum of five colors in the design of your website.
Usage of Typefaces
Typefaces are used during the designing process in most of the cases. This should be clear and legible and there should not be much extensive usage of color. It will create a sort of discomfort for the user in some cases. So for the best options, it’s always better that you use three different types of typefaces.
Avoid using Graphics in Unnecessary places:
Always it’s better to use graphics or images in the required place.  Extensive usage of graphic images might create some sort of disturbance for the viewers.

  1. Create the best Visual Hierarchy

The method of arranging and organizing website elements must be in an attractive manner where the visitors should make an attempt to visit your website naturally, this is known as a visual hierarchy. The goal of every website must be to help the visitors in completing a certain action. Having said that it should be done in such a manner that the visitor does it naturally and enjoys the process. It should not irritate visitors.  In some cases, you can even adjust the position, color or size of certain elements in the site which can be structured in such a manner that visitors will automatically be drawn first to those elements.

  1. Availability

The work of UI and UX designers should be such that visitors to your website can find what they are searching for. This process of navigation should be pain-free and as much as streamlined as possible, as if the users are automatically being guided to the point where their focal point of activity lies. The following tips should be followed for a better experience.

  1. The structure of your primary navigation page must be quiet simple.
  2. Navigation should be included in the footer of your website.
  3. A search box should be included near the top of your site so that it would be easy for the visitors to search your site by the keywords.
  4. It will be better if you keep your navigation to a maximum of three levels of depth.
  1. Consistency

When we take in general there should be an overall consistency in the look and feel of your website. Elements such as color schemes, typefaces, background and even the content which is written in the areas must have a proper consistency. When these are being consistent then these things shall provide a positive impact on the website’s usability. This does not, however, mean that every page should be copies of each other and have the same layout. Rather, you should have different layouts for specific types of pages and that should be consistently used throughout the entire website. In fact,  in some cases, this makes it easier for the visitors to understand the type of information which shall be available on a  particular given page.

  1. Accessibility

It is very much essential that your website should be compatible with different devices, and with their operating systems and their browsers in most of the cases, this shall be used by the visitors to check and to use your website. In essence, it means that your website structure should have a responsive design that enables content to get automatically resized and reshuffled so as to fit the dimensions of the device.

  1. Conventionality

Nowadays the users of the internet have become familiar with a lot of conventions for example

  1. The primary navigation is fixed at the top or left side of a page.
  2. There is a logo at the top left corner of the page that can be pressed to bring back the users to the home page.
  3. Links of a webpage can change their color when you point your mouse.

Now, these actually give a sort of comfort level or familiarity to users of the websites. It is advisable that UI and UX designers stick to these basic designing principles in the UX design process.

  1. Credibility

It is very much necessary that your website should be viewed as a site that has credibility. It’s always important to have a clear cut idea on the product or the service being offered. It gives a good picture for the visitor to your website and through this, there would be more chance for the visitor to know the service offerings of your company without much effort. Having a high value of credibility for your website ensures that users shall be able to trust your website.

  1. Usefulness

It is very much necessary to check the website which is being designed by your UI and UX designers, the website should have a use and it should serve the purpose for which it is being created and the UX design activity should be planned accordingly for the improvement of the reputation among the visitors. It is highly unlikely that if the website serves no purpose,  then it might not be able to withstand the competition from competitors working in the same space.

  1. Must Provide best consumer Usage:

Last but not least, it is of paramount importance that your UX design should be planned and executed in a good manner that gives a great customer experience to the user.  This process is certainly time-consuming and a lot of planning is required for implementing the UI and UX design for gaining a good amount of traffic on your website.

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