ICOs are an intelligent way for startups to raise funds by issuing tokens or coins on blockchain platforms. The success of an ICO continues after the sale of tokens. ICO development companies offer post-ICO services, an essential step in ensuring an ICO’s success. These services play a critical role in the blockchain ecosystem.
In this article, we’ll discuss the importance of post-ICO services and the steps involved in executing them.
What Are Post-ICO Services?
Post-ICO services are activities that an ICO development company or a team provides after a successful ICO to keep it running smoothly. You can imagine Post-ICO services as a checklist of activities such as
- Distribution of tokens
- Listing on exchanges
- Community management
- Product development
- Marketing and PR
- Legal compliance.
These services help to ensure that the product or service continues to be developed and improved, the community remains engaged and loyal, the token remains liquid and tradeable, and the project complies with the relevant regulations. Post-ICO services are the final step in the ICO development process and are critical to the project’s success in the blockchain ecosystem.
Why Are Post-ICO Services Essential?
After the ICO, the ICO developer should continue working on the product or service to ensure it remains competitive and relevant in the market. Fixing any bugs or issues that arise, adding new features or functionalities, and upgrading the existing ones are simple ways to keep the platform running smoothly. The ICO development agency should also stay up-to-date with the latest technological advancements in the blockchain industry to ensure that the project utilizes the most advanced and secure technology.
By continuously developing the product or service, the ICO developers can maintain the interest and loyalty of the community and attract new investors. The community will likely remain engaged and committed to the project if they see the team working hard to improve the product or service.
Steps Involved In Executing Post-ICO Services
- Distribution of Tokens: The distribution of tokens should be based on the terms and conditions outlined in the project’s white paper and the terms of the ICO. This ensures that the distribution is fair and transparent for all investors.
Several methods for distributing tokens include airdrops, exchanges, and direct transfers. The method chosen depends on the project’s goals, the regulatory environment, and the preferences of the investors.
- Listing on Exchanges: Getting listed on exchanges can be challenging, as exchanges have their criteria and requirements for listing new tokens. The project team should research and identify the most appropriate exchanges for the project’s goals and target audience.
The ICO development company should also ensure that the project meets the requirements of the exchanges, such as having a certain level of trading volume or market capitalization. Also, the team should comply with any regulatory requirements to get listed on an exchange.
- Community Management: Effective community management involves several activities, such as:
- Regular communication
- Providing support
- Building engagement
- Handling criticism
- Recognizing contributions
- Product Development: The ICO development agency should continue improving the product based on community and stakeholder feedback. This involves identifying areas for improvement, setting priorities, and implementing changes to the product or service.
The team should keep current with industry trends and technologies and ensure the product or service remains relevant and competitive. This may involve incorporating new features, improving user experience, or expanding the product or service offering.
- Marketing and PR: They should create a consistent, clear message that the target audience can get behind. This may involve creating content such as blog posts, videos, and social media posts and running advertising campaigns on various platforms.
- Develop a strong media outreach strategy and identify opportunities to showcase the project in the media.
- Participate in industry events and conferences, issue press releases, and build relationships with journalists and influencers.
- Build a positive reputation by engaging with the community and addressing any concerns or issues promptly and professionally.
- Legal Compliance: The project team should work with legal experts to ensure the project complies with all relevant laws and regulations, such as securities laws, data privacy laws, and anti-money laundering (AML) regulations. This may involve:
- Registering with regulatory authorities
- Conducting KYC (Know Your Customer) and AML checks on users,
- Building relationships with regulatory authorities and industry associations to stay up-to-date with any regulatory changes or developments that may impact the project.
The process of creating and maintaining an ICO is long and hard. It requires developers, marketers, and tokenomics experts to work together over several months. To avoid the hassle, most entrepreneurs and companies partner with companies like Pyramidion Solutions, a leading ICO development agency that provides the best post-ICO services. We have dedicated teams of professionals who can take care of all your ICO needs. Connect with us!