Enlarging An App’s User Base By Manipulating Social Mechanisms
Humans prefer to install apps due to their productivity and usefulness. However, the user base who are manipulating the app don’t continue to be active users. Studies reveal that only 41% of the user base manipulates a given app more than 11 times. Hence needed are plans to retain the user base and add more new users.
With regards to this, the mobile app developers should integrate the best social mechanisms to facilitate the same. When manipulated at the right time, the app retention is augmented. Featured are several guidelines related to the same.
PROMOTERS, LET THEM BRING NEW USERS IN
During the development of a gaming app, there should be insight regarding the real world where the user base prefers to share their achievements with others by boasting about them. Manipulation of social media sharing tools facilitates the same.
The user base’s ego has to be quenched and outside help serves in accumulating new users who want to use the app. Another venture is to furnish content related to the app in several social circles with the chances of some rewards.
SHARE THEIR JOY
App developers incorporate easy sharing where if the user is amused they can share their feelings with their friends in the form of for instance GIFs all done in few clicks.
GET REWARDS FOR ENCOURAGING OTHER USERS TO JOIN
It is typical in the app world to share an app invitation and make other users as a part of the app family. It should be done at the right time where the app invitations are shared when it is the apt time for prices.
This campaign also serves to accumulate new users and increase the app’s visibility. Dashboard app developers manipulate such schemes to be shared with users for revenue augmentation in exchange.
DRIVE THEM TOWARDS A SPECIFIC GOAL
Another method to promote active participation is done by associating the users with a given goal and objective. A good example related to this is DropBox Space Race from DropBox where students were credited with points when dealing with invitations to students from another university. Apart from points, the students can accumulate up to 25 GB of cloud space.
SOCIALIZERS, LET THEM INTERACT WITH CONTENT
People typically prefer to discuss topics related to general interest and related to this the app developers can develop tools where the user base can socialize with others. This serves effectively in user retention.
ALLOW USERS TO REACT TO OTHERS CONTENT
Mobile app developers must furnish the best social means related to where the users can share their views and comment on pictures, status etc which are shared on the platforms. This provides satisfaction when the user base posts content as the spread of such news is quick and has a wider reach with the help of social media.
HELP THEM COMPARE AND COMPETE
Featured are situations, where the user base has to evaluate their work and productivity with others. Related to this app developers must furnish the apt tools for a good competition which serves to drive app engagement. The related scores will make the user base bond closer with the app and this could lead to them becoming an integral part of the app.
SHOW THEM THE CURRENT TRENDS
Presently, the app user base prefers the ongoing trends. An example is where the latest hot news in the app world which is currently the talk of the town can be shared.
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