Mobile apps are ruling the present era and on an average scale, a smartphone user uses 30 apps on a monthly basis. The app category ranges from entertainment to social media and lots more. Statistics reveal 205 billion apps which were downloaded last year and this is estimated to enhance by 25 % in 3 years’ time. Mobile app usage in terms of numbers is rising and even more, apps are created by enterprises. There are apps that manage several apps on your smartphone. This can be termed as the height of app popularity and there are several reasons for this.
1. Simplifies life
Nowadays there is an app for booking a ticket, interacting with friends through social media and for education as well. There are still more to see what can be accomplished by a mobile app and what has made smartphone users’ lives very easy. When the Internet of Things concept was added into the mix, it made things even more simplified. For example, if a user wants to travel and not get caught in traffic, there is an app that can tell the time whenever there is very little traffic.
2. Apps Are Fun
People are nowadays very much occupied on smartphones more nowadays they are checking for updates on social media or are playing some games. Speaking of social media and gaming apps they have integrated as a part of people’s daily lives. Even enterprises are leveraging this to their benefits so that they can get associated with prospective clients. These apps provide a lot of fun for the user base while also proving to be beneficial as well.
3. People Are Spending More Time on Smartphones.
A typical user always checks his/her phone every 18 minutes to see notifications or play or for checking updates. This entirely happens within an app. At present, every type of enterprise is making use of mobile apps for several purposes like food delivery, banking and with regards to the news industry as well.
(i) Communication along with Engagement
In the present era, people are rapidly moving from one trend on to the next. User retention and acquisition are both daunting tasks. Speaking of apps, they can help you in engaging with your current customers on a consistent basis. One good marketing strategy related to this is Push Notifications.
(ii) Clever Branding
Whenever an app is launched, it is one of the ways to be in touch with your clients. When an enterprise rolls out an app or adds an enhancement to it, there is an opportunity to conduct a branding campaign in relation to it. It can tell all the benefits of using the app. Further, you can as well do a good social media campaign regarding it as well. When a user has your app on their smartphones, they see the logo every time and this acts as a brand reminder that lasts for a long time.
(iii) Higher Lead Conversion
Users can order products and other services right from the comfort of their homes. It saves a lot of time and effort. They also make payment through the smartphone itself. Based on the data provided, you can provide them with associated deals. This can ensure strong bonding between you and the users leading to more lead conversions.
(iv) Getting more enlightenment
When a person downloads a business app on the smartphone, they are prioritizing it on their smartphone in terms of company space. There is access to data, and the brand can get tons of useful information. The user-related information can refine the effectiveness of the sales strategy. Further, the decision-makers can develop strategies and reap benefits by researching the details that the users provide.
Finally, good branding, more leads, and more productivity are the main factors that make organizations to develop, release and take care of mobile applications.